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Privacy Policy

Familiarize yourself with the privacy policy
and let us know if you have any questions!

This privacy policy (our “Privacy Policy”) sets out the information gathering and dissemination practices of Magenta Creative Inc. and/or its affiliates and subsidiaries (references to, “Flöckbud”, “we”, “us”, or “our” are references to Magenta Creative Inc.) in the use of our website (our "Website") and/or or mobile application (together the “Platform”), including our training partner  finding service (collectively with the Platform, the “Services”). By using our Services, you are consenting to our Privacy Policy and the collection, use and disclosure of your Personal Information (as defined below) by Flöckbud as outlined herein. If our Privacy Policy is not acceptable to you, please do not submit any of your Personal Information.

We may update the Privacy Policy from time to time and you are responsible for periodically reviewing the most current version of the Privacy Policy on our Website. Your continued use of our Services or submission of information will be deemed your conclusive acceptance of our updated Privacy Policy.


Our Privacy Policy describes our policies regarding the collection, use and disclosure of information about identifiable individuals (“Personal Information”) that we collect about you through our Services such as your name, address, phone number, e-mail address or payment information as well as your Flöckbud usage history.

We may collect this information when you subscribe to, or sign up for, certain services, tools or features that we provide, when you register for training sessions or other programs, when you fill out forms made available through our Services, when you enter a promotion or contest, when you complete a survey, when you e-mail us with general inquiries or with your comments or suggestions, or otherwise in connection with your use of our Services. We will limit the Personal Information we collect to what we need for the purposes for which it was collected and will use such Personal Information for such purposes. We may also use Personal Information we collect to provide you with information on products, services and events that we or third parties offer that we believe may be of interest to you. If we wish to use your Personal Information for any other purpose, we will obtain your consent before using the information.


We receive, store and process Personal Information that you make available to us when accessing or using our Platform and Services. In particular:

  1. When you register or update the details of your user account, or when you supply ID verification information, Flöckbud collects your name, email address, password, gender, birthdate, city, language preference, favourite sports, training goals, and, if you opt-in to location services, your location. Other optional information you may choose to provide to us includes your biography, avatar, and Facebook ID. This Personal Information is used to administer your account, provide you the Services and contact you, including sending you notifications about the Services.

  2. When you access or use the Platform, such as to search for or post training sessions, post comments or reviews, or communicate with other users, Flöckbud will keep track of your training sessions, posts, comments and likes, ratings and reviews, and training history so that you have a record of your activity on the Services.

  3. If you use the chat function of the Services, Flöckbud keeps a record of your chat history.

  4. If you link your account on a third-party site (e.g. Facebook) to your Flöckbud account Flöckbud will obtain the Personal Information that you have provided to the third party site, to the extent allowed by your settings with the third party site and authorized by you; and

  5. Flöckbud keeps track of your usage patterns, for example, your registration and login dates, and the pages that you visit, as well as information about your device such as your UUID, store token, serial number, manufacturer, model, operating system and version, for analytics purposes so that Flöckbud can monitor and improve the Services.



We may store your Personal Information (in encrypted form where we believe it to be highly sensitive, such as where passwords are concerned) in electronic databases or e-mail boxes hosted by us or our Service Providers, for periods of time and with safeguards that we believe are reasonable depending on the nature and sensitivity of the information. Access to the information is restricted in accordance with our security protocols.

Flöckbud stores its Services data, including Personal Information, on servers located in Canada and the United States where it is subject to Canadian and U.S. law and may be made available to Canadian and U.S. government authorities under court order or other lawful access regimes. By using the Services, you consent to your Personal Information being stored and processed in Canada and the United States.

Certain features on our Website and Platform are password-protected to prevent unauthorized access. You are responsible for the confidentiality and use of such passwords.

Due to the nature of Internet communications and evolving technologies, we cannot provide assurance that the Personal Information we collect will remain free from loss, interception, misuse or alteration by third parties and we and our Service Providers shall have no liability for any loss, interception, misuse or alteration.


In some cases, we may collect information about you that may or may not be personally-identifiable. Examples of this type of information include your Internet protocol (IP) address, the type of Internet browser you are using, the type of device operating system you are using, and the advertisement or domain name of the website from which you linked to our Services. The collection, use, disclosure and storage of such information will be in accordance with our Privacy Policy, including for the purpose of optimizing user experience of our Services.

4.1 Mobile Data

When you use certain features of the Platform, and in particular our mobile application, we may receive, store and process different types of information about your location, including general information (e.g., IP address) and more specific information (e.g., GPS-based functionality on mobile devices used to access the Platform or specific features of the platform). If you access the Platform through a mobile device and you do not want your device to provide us with location-tracking information, you can disable the GPS or other location-tracking functions on your device, provided your device allows you to do this. See your device manufacturer's instructions for further details.

4.2 Log Data

We may also receive, store and process Log Data, which is information that is automatically recorded by our servers whenever you access or use the Platform, regardless of whether you are registered with Flöckbud or logged in to your Flöckbud account, such as your IP Address, the date and time you access or use the Platform, the hardware and software you are using, referring and exit pages and URLs, the number of clicks, pages viewed and the order of those pages, and the amount of time spent on particular pages.

4.3 Cookies And Authentication

Some pages on our Website use a technology called “cookies”. A cookie is a token that a server gives to your browser when you access a website. Cookies are capable of storing many types of data. Cookies may be placed by us or a third party. Cookies help provide additional functionality to our Website or help provide and analyze our Website traffic and usage information. For instance, our server may set a cookie that keeps you from having to enter a password more than once during a visit to our Website. In all cases in which cookies are used, we will not collect personally-identifiable information except with your permission. With most Internet browsers, you can erase cookies from your computer hard drive, block all cookies, or receive a warning before a cookie is stored. Please refer to your browser instructions or help screen to learn more about these functions.

Our Platform uses LocalStorage technology to store your authentication token and other cache information which is used to optimize our Platform. This information is stored within our mobile application on your device. LocalStorage information is stored until you uninstall our mobile application or delete the information by using a storage optimization application on your device.

4.4 Third-Party Social Plugins

Our Platform may use social plugins which are provided and operated by third-party companies, such as Facebook's Login.

As a result of this, you may send to the third-party company the information that you are viewing on a certain part of our Platform. If you are not logged into your account with the third-party company, then the third party may not know your identity. If you are logged into your account with the third-party company, then the third party may be able to link information about your visit to our Platform to your account with them. Similarly, your interactions with the social plugin may be recorded by the third party.

Please refer to the third party's privacy policy to find out more about its data practices, such as what data is collected about you and how the third party uses such data.



5.1 The Platform may allow registered account holders to organize, search for or participate in offline training sessions ("Workouts").

If you organize a Workout or indicate that you will attend one, this information, together with some of your public information (such as your profile picture and public profile page) and any messages that you post about that Workout, will be visible to users who browse the event. However, Flöckbud will never disclose information about where you live or where you are staying to another Workout user.

5.2 The Platform may allow registered account holders to create or join Workout groups ("Flocks") in selected cities.

If you join a Flock, then your membership in the Flock as well as some of your public information (such as your profile picture and public profile page) will be visible to users who browse the Flock. If you publish postings in a Flock, then your postings will be visible to such users as well. The ability to browse the Flock will depend on the Flock’s settings, and it may or may not be limited to members of that Flock.


We may provide your Personal Information to other persons, but only if:

  • we have your consent;

  • we provide the information to Service Providers who assist us in serving you and who have agreed to appropriate contractual provisions regarding the protection of Personal Information in accordance with applicable law; or

  • we are required or otherwise permitted to do so by law, regulation or court order.


We may send your Personal Information outside of Canada or the United States for the purposes set out herein, including for process and storage by Service Providers in connection with such purposes, and you should note that while such information is out of the country, it is subject to the laws of the country in which it is held, and may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies of such other country, pursuant to the laws of such country.


If Flöckbud undertakes or is involved in any merger, acquisition, reorganization, sale of assets or bankruptcy or insolvency event, then we may sell, transfer or share some or all of our assets, including your Personal Information. In this event, we will notify you before your Personal Information is transferred and becomes subject to a different privacy policy.


You may review, update, correct or delete the Personal Information in your Flöckbud account. If you would like to correct your information or cancel your Flöckbud account entirely, you can do so by contacting us at Please also note that any reviews, forum postings and similar materials posted by you may continue to be publicly available on the Platform in association with your first name, even after your Flöckbud account is cancelled.


We are continuously implementing and updating administrative, technical, and physical security measures to help protect your Personal Information against unauthorized access, destruction or alteration. However, no method of transmission over the Internet, and no method of storing electronic information, can be 100% secure. So, we cannot guarantee the absolute security of your transmissions to us and of your Personal Information that we store.


You have the option to refuse or withdraw consent to the collection, use and disclosure of your Personal Information, and we will respect your choices. If you wish to exercise this option or if you have any questions or enquiries with respect to our privacy policies or procedures, please send a written request to: We will investigate and respond to your concerns about any aspect of our handling of your information. Your opinion matters to us! If you'd like to provide feedback to us about this Privacy Policy, please email us at


Last Updated: March 29, 2019

Privacy Policy - 29.03.2019

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